The secret to citizen engagement. Lessons from a Manchester success story.
Does your project’s success depend on the involvement of citizens? But are you struggling to interest or motivate them for subjects you are passionate about, such as clean energy, smart cities or sustainability?
Last March, when visiting Manchester, we had the pleasure of meeting Dave Coleman, co-founder and Managing Director of the Carbon Literacy Project (and member of our City-zen Advisory Board). He amazed us. With the Carbon Literacy Project he had so far managed to excite and engage over 4.000 people (!) in and around Manchester about climate change. Not just the usual suspects, but people from all walks of life, such as Somali refugees, unemployed social housing tenants and children.
Curious to know what their secret to success is? Read it here